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Cornerstone Insurance: Animation & Character Creation

At The Evoke Group, I had the challenge to create some characters that would represent Cornerstone Insurance's Rate Recovery Plan. I then fleshed out the style and formed a world where these characters could reside.

Art Direction: Austin Kolb (The Evoke Group)
Copywriting & Planning: Adam Webber (The Evoke Group)

The character design blasted off with three styles and four color palettes.

The character design blasted off with three styles and four color palettes.

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Then it was narrowed down and refined.

Then it was narrowed down and refined.

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Other characters and emotions started to form.

Other characters and emotions started to form.

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Piece together various assets and you're off to animation!

Piece together various assets and you're off to animation!

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